Pure=Beauty

Pure=Beauty means ingredient focus, minimalistic skincare routine, and skin respect.

We think that in skincare less is more. We keep our INCI-lists short and carefully
choose the best potent ingredients that truly nurture the skin. The gentle formulas
always respect the skin and our face products do not contain any added
perfumes/fragrances.

Pure=Beauty products are vegan, Ecocert Cosmos – certified natural cosmetics, made in
Helsinki, Finland.